Enterprise Web Redesign & Lead Generation Funnel Strategy

Role: Creative Director
Core Domain: UX Strategy, UI Design, Content Storytelling, Global Design Systems, Lead Generation Funnels
User Journey Scope: Prospect to Lead Gen

Executive Summary

Led creative direction, UX strategy, and UI design teams to execute a comprehensive site redesign for Comcast Business Enterprise. Orchestrated cross-functional alignment across product, marketing, engineering, copywriting, research, and content build teams to pivot the enterprise web experience toward high-converting lead generation, richer product storytelling, scalable design systems, and targeted marketing campaign integration.

Technical & Professional Scope

Categorization	Details & Competencies
Role & Focus	Creative Direction, UX/UI Design Leadership, Lead Generation Strategy, Experience Architecture
Cross-Functional Stakeholders	Product Management, Marketing, Copywriting, Web Engineering, UX Research, Content Build Teams
Target Audience	Enterprise Organizations, Public Sector / Government Accounts, B2B Decision Makers
Lifecycle Stages	Discovery → Content Strategy & Storytelling → UX/UI Redesign → Component Build → Gating Strategy → Production & Launch
Specialized Initiatives	Public Sector Segment Pages, Global Design Systems, Campaign Landing Experiences (PGA Sponsorships, Cybersecurity Month), Gated Content Architecture

Key Initiatives & Strategic Impact

A. Enterprise Product Storytelling & Content Redesign

• Re-architected page narrative structures across the enterprise site to clearly articulate complex B2B products, managed services, and industry solutions.
• Collaborated with UX research and copywriting teams to transform technical product specifications into benefit-driven, digestible user journeys that guide prospective enterprise buyers.

B. Cross-Functional Execution, Design Systems & Component Build

• Directed multidisciplinary teams (UX/UI designers, researchers, copywriters, developers, and content build specialists) within an agile deployment model.
• Led global design system initiatives, overseeing the conceptualization, design, and technical build of scalable UI components to streamline site updates and maintain enterprise brand consistency.

C. Lead Generation & Gated Content Strategy

• Designed high-converting lead generation funnels across enterprise product lines, balancing friction-free discovery with strategic content gating.
• Partnered with marketing and research teams to define gated asset placement (e.g., whitepapers, solution briefs, case studies) to capture high-intent B2B sales leads.